In the fiercely competitive world of SUVs, Hyundai Exter has emerged as a formidable player, securing an impressive volume of 31,174 units in the domestic market from July to October. Let’s delve into the details of this burgeoning success story and explore why this micro-SUV has already amassed close to 1 lakh bookings.
The Genesis of Triumph
Launched in July, the Exter swiftly became Hyundai’s most sought-after and affordable SUV. Despite customer orders only being accepted starting May, the vehicle has managed to capture the market’s attention and trust.
Pricing and Market Positioning
Priced competitively between Rs 6 lakh and Rs 10.15 lakh (ex-showroom), the Exter positions itself to challenge formidable contenders such as the Tata Punch, Nissan Magnite, and Renault Kiger.
Impressive Sales Journey
The Exter embarked on its journey with a commendable sales volume of 31,174 units dispatched in the domestic market from July to October. The monthly breakdown showcases Hyundai’s consistent success – 7,000 units in July, 7,430 units in August, 8,647 units in September, and 8,097 units in October.
Insights from Hyundai's COO
During a recent media briefing, Tarun Garg, Chief Operating Officer of Hyundai Motor India, revealed that the Exter’s bookings are on the cusp of reaching the remarkable milestone of 1 lakh. Notably, high-end trims account for 31% of total bookings, while the sunroof variants dominate with an impressive 78% share.
Power and Performance
Under the hood, the Exter boasts a robust 1.2-litre, 4-cylinder, Kappa petrol engine, generating 83PS and 113.8Nm. Transmission options include a 5-speed MT and 5-speed AMT, with the added versatility of a CNG option producing 69PS and 95.2Nm, paired with a 5-speed MT.
Fuel Efficiency
Mileage enthusiasts will appreciate the Exter’s fuel efficiency, with the MT offering 19.4kmpl, the AMT 19.2kmpl, and the CNG option an impressive 27.1km/kg.
Aesthetics and Features
The Exter’s exterior design is a visual treat, featuring a parametric grille, LED projector headlamps, signature H-LED taillamps, front and rear skid plates, 15-inch diamond-cut alloy wheels, bridge-type roof rails, and a shark fin antenna. Inside, the vehicle exudes luxury with a black 3D pattern finish on the dash, leatherette upholstery, a leather-wrapped steering wheel and gear knob, footwell lighting, and metal pedals.
Cutting-Edge Features
Distinguishing itself in the segment, the Exter offers innovative features such as a voice-enabled electric sunroof, a dashcam with dual cameras, a wireless charger, rear AC vents, and a cooled glove box. The 8-inch HD touchscreen infotainment system is compatible with Android Auto and Apple CarPlay, complemented by a digital instrument cluster with a 4.2-inch colored TFT MID, cruise control, automatic climate control, six airbags, and seatbelt reminders for all seats.
In conclusion, the Hyundai Exter’s meteoric rise in popularity is a testament to its competitive pricing, exceptional performance, and a feature-packed interior. As it continues to capture the hearts of SUV enthusiasts across the country, the Exter stands as a shining example of Hyundai’s commitment to excellence in the ever-evolving automotive landscape.
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