Maruti Suzuki has made a strong entry into the sub-Rs 30 lakh passenger vehicle market with its latest offering, the Maruti Suzuki Invicto. As the flagship model of the brand, the Invicto has already received an overwhelming response, accumulating over 6,200 bookings. With prices ranging from Rs 24.79 lakh to Rs 28.42 lakh (ex-showroom), the Invicto sets a new benchmark for luxury and performance in this segment.
Maruti Suzuki Invicto: A Class Apart
The Maruti Suzuki Invicto is a remarkable MPV based on the acclaimed Toyota Innova Hycross platform. It represents a significant milestone in the collaboration between Maruti Suzuki and Toyota. While Maruti Suzuki has previously provided vehicles to Toyota, this marks the first time a Toyota model is being sold under the Suzuki brand in India. Built at Toyota’s state-of-the-art facility in Bidadi, Karnataka, the Invicto embodies the synergy between the two automotive giants.
Unmatched Powertrain and Performance
The Invicto is equipped with a robust hybrid powertrain, offering exceptional performance and efficiency. Its 2.0-litre petrol engine, coupled with a strong hybrid system, generates an impressive output of 184 bhp. The electric motor supplements the engine with an additional torque of 206 Nm, resulting in seamless acceleration and enhanced fuel economy. With an e-CVT transmission, the Invicto achieves a remarkable fuel efficiency figure of 23.24 kmpl, on par with the Hycross hybrid.
Luxury and Innovation Redefined
Maruti Suzuki has meticulously crafted the Invicto to deliver unparalleled luxury and comfort to its discerning customers. Available in Zeta+ and Alpha+ trims, the Invicto offers a host of premium features. While it shares its foundation with the VX and ZX trims of the Hycross hybrid, there are notable differentiations in terms of features. The second-row ottoman seats, available in the Hycross ZX, are omitted in the Invicto, offering a different seating configuration. Additionally, the Invicto incorporates a 6-speaker audio system, providing an immersive audio experience. However, advanced driver assistance systems (ADAS) offered in the Hycross ZX (O) are not included in the Invicto.
An Exclusive Ownership Experience
Maruti Suzuki aims to provide an unmatched ownership experience for Invicto customers. While the waiting period for the Invicto has not been specified yet, the Toyota Hycross hybrid currently has a waiting period of nearly two years. It is noteworthy that bookings for the ZX and ZX (O) trims of the Hycross have been temporarily suspended, further emphasizing the demand for these exceptional vehicles.
Setting New Standards in the Industry
With its grand entry into the sub-Rs 30 lakh passenger vehicle market, Maruti Suzuki’s Invicto stands as a symbol of excellence and innovation. By combining the renowned Toyota engineering with Maruti Suzuki’s expertise, the Invicto is set to redefine the benchmarks for luxury and performance in its segment. The overwhelming response from customers, with over 6,200 bookings prior to its official launch, is a testament to its exceptional appeal. As the most expensive Suzuki-badged vehicle in India, the Invicto is poised to dominate the market and provide an extraordinary driving experience for its fortunate owners.
In conclusion, the Maruti Suzuki Invicto represents a new era ofluxury and performance in the sub-Rs 30 lakh passenger vehicle market. With its strong hybrid powertrain, premium features, and remarkable booking numbers, the Invicto is poised to make a lasting impression. Maruti Suzuki’s collaboration with Toyota has resulted in a vehicle that combines the best of both brands, offering customers an unmatched ownership experience. As the Invicto hits the roads, it is set to establish new standards and emerge as a leader in its segment.
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