The MG Windsor EV, one of India’s most awaited electric vehicles, has seen a uniform price hike of Rs 50,000 across all variants. Initially launched with an introductory pricing scheme in October 2024, the Windsor EV is now priced between Rs 14 lakh and Rs 16 lakh (ex-showroom, pan-India). Along with this price adjustment, MG has also discontinued its complimentary public charging offer, signaling a strategic shift in its pricing model. Below, we break down the updated pricing, discuss the reasons behind the hike, and explore the Windsor EV’s standing in India’s growing electric vehicle market.
MG Windsor EV: Key Features and Market Positioning
Introduced as MG’s third electric model in India, the Windsor EV was designed to cater to urban drivers looking for a balance of affordability, efficiency, and sustainability. Featuring a 38 kWh battery pack paired with a 136 PS electric motor (delivering 200 Nm of torque), the Windsor EV offers a compelling mix of performance and practicality. Available in three trims—Excite, Exclusive, and Essence—the vehicle integrates smart technology, comfort-driven features, and premium aesthetics to appeal to a diverse audience.
Upon its launch, the Windsor EV gained attention for its aggressive pricing and incentives such as free public charging. However, the recent price revision suggests a shift from promotional offers to a more standardized pricing approach.
Updated MG Windsor EV Prices: Variant-Wise Breakdown
The Rs 50,000 price increase applies to all three variants equally. Below is a comparison of the old and new prices:
| Variant | Old Price (ex-showroom) | New Price (ex-showroom) | Price Increase |
|---|---|---|---|
| Excite | Rs 13,49,800 | Rs 13,99,800 | +Rs 50,000 |
| Exclusive | Rs 14,49,800 | Rs 14,99,800 | +Rs 50,000 |
| Essence | Rs 15,49,800 | Rs 15,99,800 | +Rs 50,000 |
With this adjustment, the base Excite model now starts at Rs 13.99 lakh, while the top-spec Essence variant is priced at Rs 15.99 lakh. This change aligns with industry trends as automakers recalibrate their pricing strategies in response to evolving market conditions.
Why Has MG Increased the Windsor EV’s Price?
Several key factors have influenced MG’s decision to raise the Windsor EV’s price:
1. Rising Production Costs
The automotive industry is facing increased raw material costs, particularly for battery components and semiconductor chips. Additionally, higher transportation and logistics expenses have contributed to the need for price adjustments.
2. High Initial Demand
The Windsor EV received a strong response upon launch, with significant bookings and positive market traction. With demand remaining robust, MG has leveraged its popularity to introduce a revised pricing structure that reflects the vehicle’s perceived value.
3. Strategic Pricing Adjustment
Introductory pricing strategies are often used to attract early adopters. Now that the Windsor EV has established itself in the market, MG has transitioned to a sustainable pricing model that ensures profitability and continued investment in innovation.
4. Discontinuation of Free Public Charging
Previously, MG offered complimentary public charging benefits valued at approximately Rs 15,000–Rs 20,000 annually. The removal of this incentive suggests a reallocation of resources towards research and development, charging infrastructure expansion, or other long-term investments.
How Does the MG Windsor EV Compare to Competitors?
With the revised pricing, the Windsor EV remains competitive in India’s growing EV market. It directly competes with models like the Tata Nexon EV, Hyundai Kona Electric, and Mahindra XUV400. While the price hike makes it slightly costlier, the Windsor EV still offers a well-balanced package of range, performance, and features.
Pros of the MG Windsor EV:
Efficient Battery and Performance: 38 kWh battery with a 136 PS motor ensures a good mix of power and range.
Smart Features: Equipped with an intuitive infotainment system, connected car technology, and advanced safety features.
Premium Design: Modern aesthetics and a comfortable interior enhance its appeal.
Potential Drawbacks:
Price Sensitivity: The Rs 50,000 hike may impact budget-conscious buyers.
Charging Infrastructure: While growing, India’s public EV charging network still has room for improvement.
Final Thoughts: Is the MG Windsor EV Still a Good Buy?
Despite the price hike, the MG Windsor EV remains a strong contender in the electric vehicle segment. Its performance, features, and brand reputation continue to make it a viable option for eco-conscious drivers. However, prospective buyers should consider the revised pricing and the discontinuation of free charging benefits when making their purchase decision.
As the EV market in India continues to evolve, MG’s pricing strategy reflects broader industry trends. For those seeking a reliable and well-equipped electric vehicle, the Windsor EV still presents a compelling choice, even with the recent adjustments.
Recent Posts
Popular Cars
