Tata Motors Trademarks “FREST” as Potential Name for Upcoming Curvv SUV

Tata Motors has officially registered the trademark “Frest,” sparking speculation that it will serve as the production name for the highly anticipated Tata Curvv. After the unveiling of the Tata Curvv concept in its electric vehicle (EV) form in April 2022, the Indian automaker showcased the internal combustion engine (ICE) version at the prestigious 2023 Auto Expo.

Tata-Frest-trademark

A Promising Foundation: Based on the Upcoming Tata Nexon

The forthcoming Tata Curvv will be based on the platform of the upcoming Tata Nexon, which is currently undergoing rigorous testing and has been spotted on numerous occasions. Drawing inspiration from the concept version, the Curvv will flaunt a striking coupe-like roofline, contributing to its sporty appeal. It is expected that the final design will remain largely faithful to the concept.

A Familiar Face: Resemblance in Front Design

The new Tata Nexon and Curvv will share a similar front design, further solidifying the brand’s cohesive aesthetic. Recently, spy shots of the Nexon prototype’s interior surfaced, revealing striking similarities to the Curvv concept. Notably, the steering wheel design has been directly lifted from the concept, and the center of attention will be the illuminated Tata logo, accentuating the cabin’s elegance.

Cutting-Edge Features: Touch Panel and Engine Options

Leaked information suggests that the Tata Curvv will be equipped with a touch panel integrated into the center console, enhancing the overall convenience and user experience. Intriguingly, an image leak also uncovered a CNG button on the panel, indicating that the Curvv will offer a CNG engine option alongside the traditional diesel and petrol variants. Additionally, Tata is committed to providing an electric vehicle (EV) version, catering to the growing demand for sustainable mobility.

In conclusion, Tata Motors has trademarked the name “Frest” for its upcoming production model, the Tata Curvv. Leveraging the platform of the highly anticipated Tata Nexon, the Curvv is poised to deliver a captivating design with its coupe-like roofline. The shared front design with the Nexon further exemplifies Tata’s commitment to a cohesive brand identity. With cutting-edge features like the touch panel and multiple engine options, including CNG and EV, the Tata Curvv aims to redefine the driving experience in the compact SUV segment. Stay tuned for more updates as we approach the official launch of this exciting new offering from Tata Motors.

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