The Tata Harrier, a formidable SUV from Tata Motors, has surpassed a significant milestone in the Indian market by selling over one lakh units in just over four years. With a diverse range of options available, starting from an attractive price of Rs. 15 lakh (ex-showroom), the Harrier has firmly established its presence. This achievement highlights the remarkable success and acceptance the Harrier has garnered since its launch in January 2019.
Positioned between the Nexon compact SUV and the Safari three-row SUV, the Tata Harrier boasts a unique identity. It is the first vehicle to be built on the OMEGA (Optimal Modular Efficient Global Advanced) platform, derived from Land Rover’s revered D8 architecture. Its distinct five-seater layout caters to the needs of modern Indian families. Presently, the Harrier offers a price range starting from Rs. 15 lakh for the entry-level version and extending up to Rs. 24.07 lakh for the highest-spec model (both prices excluding showroom charges).
One of the key factors behind the Harrier’s enduring popularity is Tata Motors’ commitment to consistently introducing new variants and enhancing the feature set. This approach ensures that the Harrier remains fresh and competitive in its segment. Notably, the introduction of the Harrier Dark Edition in October 2019, featuring an all-black theme inside and out, has resonated well with customers and remains a popular choice.
In February 2020, Tata Motors further expanded the Harrier’s appeal by adding new features, such as a panoramic sunroof, while also increasing its power output and incorporating an automatic transmission sourced from Hyundai.
November 2020 witnessed the debut of the Tata Harrier Camo edition, which showcased captivating visual updates. The latest MY 2023 update elevates the Harrier’s appeal with a host of new features. Noteworthy additions include a state-of-the-art 10.25-inch touchscreen infotainment system with a revamped user interface, wireless Apple CarPlay and Android Auto connectivity, a cutting-edge 360-degree camera system, advanced ADAS (Advanced Driver Assistance Systems) technology, and a seven-inch digital instrument console.
Another exciting addition to the Harrier lineup is the striking Red Dark Edition, which made its debut at the prestigious 2023 Auto Expo in January. Boasting an imposing stance and exceptional build quality, the Harrier continues to captivate buyers throughout its impressive four-year journey.
Under the hood, the Tata Harrier draws power from a robust 2.0L four-cylinder turbocharged diesel engine, sourced from FCA. This formidable powertrain generates an impressive output of 170 PS and 350 Nm, ensuring a thrilling driving experience. Customers have the choice between a six-speed manual transmission as standard or the option of a six-speed torque converter automatic unit.
Exciting developments lie ahead for the Tata Harrier, as the company is currently working on a heavily updated version. Taking design cues from the Harrier EV concept, this forthcoming model is anticipated to debut later this year, accompanied by an all-new 1.5L DI turbo petrol engine. With these significant enhancements, the Harrier is set to raise the bar even higher, delivering an exceptional blend of style, performance, and technology to delight SUV enthusiasts across India.
In conclusion, the Tata Harrier’s remarkable achievement of crossing the one lakh sales milestone underscores its appeal and acceptance among Indian customers. With its striking design, robust performance, and continuous innovation, the Harrier has solidified its position as a formidable player in the competitive SUV segment.
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